About Us

At Alliance Company for Wholesale and Trade, we are passionate about delivering innovative, high-quality products that inspire, educate, and engage. Founded in 2023 by four visionary young entrepreneurs, we serve the retail and wholesale sectors across the MENA region, transcending the boundaries of any single industry. Built on the core values of learning and craftsmanship, our mission is to make education fun, accessible, and impactful through creativity, dedication, and forward-thinking solutions. Our commitment to flexibility, innovation, and quality drives us to provide products that meet the highest standards while bridging the gap between learning and enjoyment. With a brand identity that is fluid, youthful, and elegantly simple, we evolve alongside our customers’ needs, offering solutions that benefit both our clients and the communities we serve, all while maintaining a steadfast focus on excellence and creativity.